Social Media Resources

1. Why This Toolkit?

Social media is one of the easiest ways for churches to stay connected with their communities. Beyond sharing encouragement and Scripture, it’s also a powerful tool for keeping your congregation up to date on important events, meetings, and ministry opportunities.

This toolkit provides ready-to-use posts, graphics ideas, and best practices to help you get started share online without starting from scratch.

2. Getting Started

• Choose Your Platforms: Most churches use Facebook, Instagram, and sometimes X (Twitter).
• Keep It Simple: You don’t have to post every day, start with 2–3 times a week.
• Use Visuals: Posts with photos or graphics always perform better.
• Stay Engaged: Reply to comments and encourage conversation.

  
  
  

3. Best Practices for Churches

• In addition to provided graphics, use high-quality photos of your congregation and events (with permission). You don’t need a professional camera for these – you can use your phone!
• Post at consistent times (mornings and evenings often work best).
• Include your church’s name, service times, and website in your bio.
• Add hashtags like #ChurchFamily, #SundayService, #FaithInAction, or create one unique to your church.
• Keep captions friendly and warm, as if you’re inviting someone personally.